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Our journey

One of the defining aspects of our marriage is our shared passion for health and fitness. Especially because of our young child, our focus is constantly on eating healthy food that is organic, natural and unadulterated as this is when lifelong dietary habits can be strongly nurtured in children. Whatever the dietary preference may be, it’s very difficult for anyone to ensure that they and their loved ones are receiving all of the nutrients, vitamins and minerals they require constantly. We strongly believe that the answer to this issue is ‘Superfoods’ - plants, trees and herbs that have incredible nutritional value, healing properties and a host of other benefits. Hardly surprising, as more than 70% of the pharmaceutical drugs today are synthesized from plants and trees. And Superfoods don’t come with the nasty side effects. We knew prevention through natural superfoods was indeed the best cure against future health issues, and was also powerful in managing chronic conditions.

We also staunchly believe that we are what we eat, and didn’t want to expose ourselves and our child to the pesticides and heavy metals that are, unfortunately, widely prevalent in most agricultural products today. But it was a struggle to find natural, organic products that were free of adulterants and fillers available on the market. And so, with our combined background in nutrition & organic agriculture, we set out to create products inspired by India’s incredible Ayurvedic wisdom and backed by scientific studies & research.

We have consulted and worked with doctors, Ayurvedic practitioners, nutritionists, food technologists, fitness instructors, athletes and scientists to develop, and continue to develop, our products. Products that we wanted to use ourselves.

And after years of working on putting everything together, we are delighted and proud to share with you - Organic & Natural Superfoods in their purest form.

- Vikram & Poonam Oswal

Co-Founders, Tru Superfoods

Farming

Sourcing genuinely organic raw materials is no easy task - we know, because we tried. There exist several false claimants of organic products, who won’t have the certifications or the lab reports to back it up. Because the standards for declaring a product as organic are vague and lax in India with almost no enforced repercussions, it is easy to get away with false claims of being organic.

Hence, we made the decision to get our hands dirty (literally) and start growing organic crops ourselves. What we learned was that being able to produce truly organic products is a laborious task that involves converting a farm’s soil to adhere to organic standards - which takes years to get rid of the excess pesticides and heavy metals. All of the water sources used also need to be tested. Along with this, using only organic inputs results in very low yields and a lot of crop loss to pests, especially in the first few years. Although the journey was tough, it ensured that we could now have total control and accountability of our raw material sourcing.

Not only do we have Indian organic certifications, but we have gone above and beyond to get certified by the most stringent global bodies, including USDA Organic and EU Organic. Our farms are certified under NPOP Organic Standards and we adhere to the strict GAP (Good Agricultural Practices).

Our water and soil is regularly tested by independent labs for levels of heavy metals and pesticide contamination, and we only use organic fertilizers on our farms - fully decomposed cow dung mixed with agricultural waste.

All of our seeds are Non-GMO and we implement sustainable water usage and management techniques on our farms.

BECAUSE WE CARE.

WE ARE PERSONALLY INVOLVED EVERY STEP OF THE

WAY - RIGHT FROM THE SEEDS IN OUR FARMS TO THE

FINISHED PRODUCTS IN YOUR HANDS.

PRODUCTION AND PROCESSING

After harvesting at peak nutritional levels, the raw materials are quickly processed to retain maximum nutritional value. We take the utmost care when harvesting, cleaning, cutting, drying, processing and packaging to ensure excellent hygiene. Our production facilities are certified GMP (Good Manufacturing Practices) and every batch harvested gets individually tested for stringent internal quality standards & organic standards.

STANDARDS WE FOLLOW

We follow a plethora of National and International standards, and are certified USDA Organic, Eco-Cert Organic, NOP & NPOP, Jaivik Bharat Organic, Good Agricultural Practices, GMP, Non-GMO, FSSAI, FDA Approved and more!

TRU SUPERFOODS

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